Ked’s has launched its first campaign geared just for the ladies… And whom else should lead the charge, but the one and only Taylor Swift.
“A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment,” said Chris Lindner, president of Keds. Lindner is also quoted stating that “Keds was created in 1916 to give women accessible footwear to allow them to be who they wanted to be and go where they wanted to go.”
“Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails everyday,” said Lindner. Swift has been featured in Keds ads since 2013.
The line was created in partnership with Kirshenbaum Bond Senecal + Partners, the campaign is set to showcase the Keds fall collection with progressive messages that celebrate what it means to be a woman in 2015. In order to draw directly on the opinions and ideas of a broad selection of women the team gathered insights from more than 10,000 women from eight countries to define the campaign and a universal global mind-set on female empowerment.